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About MSX

Trusted Travel Retail Solutions since 1933

Since 1933, MSX has been a trusted name in duty-free travel retail distribution. Over the years, we've worked with respected international brands and companies, meeting their needs for secure storage, efficient stock management, and seamless logistics. We relocated in 2011 to a new facility in Hampshire that is equipped with state-of-the-art security and facilities. It also houses our expanding contract packing services and offers easy access to major motorways, keeping our distribution fleet running smoothly.

What sets us apart is our team. With decades of experience, we know that skilled and dedicated staff make all the difference. Our team brings expertise and consistency to everything we do. Their attention to detail helps us exceed expectations and maintain the high standards our clients rely on.

Meet the Business Development Team

Nikki Shears

Nikki Shears

Business Development Manager
Nikki has a talent for identifying opportunities and building strong relationships. She focuses on creating strategies, managing relationships, and driving growth for the business. Approachable and organised, Nikki has a knack for turning ideas into results.

Favourite Tipple: A cold glass of Sancerre
Gemma Rice

Gemma Rice

Senior Key Account Manager
Gemma is known for her creative thinking and excellent communication skills. She thrives on building trust with clients, understanding their needs, and finding the best way to meet them. Her friendly approach and focus on collaboration make her a key part of the team’s success.

Favourite tipple: Tequila Sunrise
Freya

Freya Byrne

Key Account Coordinator
Freya keeps our business development team organised and on track. She manages leads, coordinates client meetings, and helps with proposals—all to keep things running smoothly. With her support, we stay focused on building great opportunities and lasting relationships.

Favourite tipple: Vodka and Diet Coke
Brooke Bassett – Key Account Coordinator

Brooke Bassett

Key Account Coordinator
Brooke is a Key Account Coordinator for F&B and Cruise customers, who helps with keeping key accounts organized and well-supported. Working within the sales teams and closely with all departments, she manages daily account needs, coordinates communication, and ensure smooth operations. Focusing on proposals, being detail-oriented and professional, she contributes to building strong, long-term relationships with our customers.

Favourite non-tipple – Red Bull Forest Fruits

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